Will you remember where you were…when you first heard Romenesko finally had an RSS feed? I will.

Custom publishing update: Tool and equipment manufacturer Snap-on Inc. is launching a “lifestyle magazine” for professional technicians, according to the Milwaukee Business Journal.

Quote:

The 52-page glossy magazine is called “Tech” and will be hand delivered by more than 4,000 Snap-on dealers. No subscription is necessary and the publication is available only to technicians, not general consumers, Kenosha-based Snap-on said Tuesday.

Travel day: Between travel and meetings, I’ll be offline until late tonight. I’m sorry to leave sxsw early. While most of the people who attend the sxsw Interactive Festival are under 30 and are named Jason or Eric, I still felt like I was among old friends. I guess it’s because I have facial hair (although not the apparently required goatee).

Huh? Mediapost.com is “reporting”
that Time Inc. has completed the purchase of Essence Partners but
doesn’t mention they’ve already shut down the magazine, Essence. And
the headline of the item (see screen grab) is, “Time finished Esquire Acquisition,” (update: now corrected) which, would indeed, be news.

The ten lives of cuecat: I know I’ve said it before, but I think Cuecat, no matter what you call it, is still a dumb gimmick. But then, I’ve never found it a challenge to type a URL into a browser. Others apparently think that kids who can text-message 40 words a minute with their thumbs need to take a photo of a barcode and spend a couple of minutes downloading it to some database.

Blogroll off: My hero, Steve Kirks,
e-mailed me a heads up. And then I saw
Jeff Jarvis had the same suggestion. So, I’ve moved anything hosted on blogrolling.com’s servers off the rexblog
template, but you can still find my blogroll here. The fine folks at Userland, where the rexblog is hosted, have nothing to do with this glitch.

So do we, I mean, figuratively speaking: Edward Nardoza, Women’s Wear Daily editor on the new nouveau niche magazine, WWDScoop: “We have a figurative front row to some of the most interesting people in the world…”

The original pajama journalist: Samir Husni:
“”Playboy has built its empire on ink and paper, and once that
disappears, everything else disappears with it…The brand has become
much bigger than the product. Without the product, there is no brand.
The magazine is the brand….It’s a curse and a blessing at the same
time.” (rexblog flashback: Chairman Husni has been ripping Hefner for years.)

Hyperventilating hype: Money Magazine has issued a press release to announce a redesign. The release has this headline (really, just the headline):

An All-New MONEY Magazine; Expanded Content; A Fresh Voice; A New Look; For You, Your Family, Your Future

Here’s
the opening sentence from the release, which sounds almost
anachronistic in an age of conversational PR. I mean, we know it’s
Money Magazine issuing this press release about themselves, so doesn’t
it sound odd how they’ve worded it in such a self-reverential and
boastful way?:

In its April issue, the
nation’s largest and most influential personal finance magazine unveils
the most sweeping editorial changes of its 33-year history. The new
MONEY moves beyond its traditional focus on investment to offer
guidance in all the areas in which money intersects with readers’
lives. The broadened content comes wrapped in a brand new design that
is friendly, inviting, dynamic and contemporary.

By
the way (apologies for an inside comment), there are a few readers of
this blog who will find the cover photo somewhat familiar.

         
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