Parents magazine launches custom
projects for Target: Here is the press
release announcing the “ultimate, one stop” resource for
parents, target.com/kids (currently,
however, I can’t find anything there) and a customizable e-newsletter
coming in May, target.com/baby.
Interesting in
light of last
November’s news that iVillage had lost its contract to
produce Baby
Connection for Wal-Mart. (I notice that content for the
Wal-Mart site is now provided by Baby Center, “a member of
the Johnson & Johnson family).
