Custom publishing dejazine: As
defined by the rexblog, a dejazine is a
print magazine that comes back to life as an online magazine (however,
we continue to be confused as to what the magazine metophor means when
applied to something online — I like “website” personally, but I
digress). I don’t recall seeing before an example of this in the custom-publishing arena, but here is news that a
defunct custom (or, “customer”) publication is making a dejazine
revival. Lubrication Magazine, which
was published by Texaco from 1911-1996, is “making its return” in an
“electronic
format” from ChevronTexaco’s Lubricants University (by subscription only, however).
