Fast-forwarding past the graveyard: Comcast is working with TiVo on technology that will insert new, updated commercials into programs that were recorded weeks ago.
Why waste time on such a useless effort? So I can fast-forward through
new commercials instead of old ones? Rather than “old” vs. “new,” I
would insert logo-only ads (thirty-seconds of a logo) onto TiVo’d ads
so the advertiser can receive a modicum of value when the viewer is
blasting through it.