Custom publishing update: What I Know for Sure, a book “sponsored by” Dove soap, will be included with the May issue of O, The Oprah Magazine,
in celebration of the magazine’s fifth anniversary. According to the NY
Times, it will accompany both subscription and newsstand copies of the
magazine. The book is a
compilation of 23 of Oprah Winfrey’s “What I know for sure” columns
that appear in each issue of the magazine. Dove, the only advertiser in
the book, has two, two-page spread ads appearing in the inside-front
and inside-back- cover positions.
For the record, this is not the
first example of a “single sponsored advertiser” book. Whittle
published a series of books for FedEx in the early 1980s and I’m sure there are others, as well.
