Custom publishing update II: T-Mobile
is launching a customer magazine for small companies “to encourage
loyalty and highlight the network’s understanding of business needs.”
InFocus, a 32-page magazine, will be published three times a
year, with the first edition coming out this spring. The publication will be sent to around 44,000 companies that have
fewer than 10 employees and operate multiple handsets on a T-Mobile
account. Customers range from small accountancy firms, architects and
graphic designers, to florists, builders and plumbers.