I create unconventional elements for a living

I do unconventional elements for a living: The NYT today has a story
about magazines selling event sponsorships and offering special
services and brand extensions and custom products as part of
advertising packages created for major clients.

There’s nothing
new in the examples — clever executions, perhaps, but nothing
conceptually unique — but the headline does have a new name for all of
these rather conventional ideas:  “Unconventional Elements.”

As someone who has been in the “unconventional elements” business for a couple of decades, I appreciate this new way I can describe my job.