Wait! You’re supposed to achieve something by blogging? Ellis Booker in B-to-B online admits he doesn’t blog, but nevertheless is “thinking out loud about blogs.”
At the end of his commentary, he asks a question only someone who
doesn’t blog asks: “What were you trying to achieve with your blog in
the first place?”
Here, let me suggest a metaphorical way to consider the question, “What
should someone try to achieve with a blog in the first place?”
Let’s say the telephone was just invented and only 5% of business
people had phones. And, let’s say, it costs you only $5 a month to get
a telephone with lots of features — or you could get one free with
just dial tone and a few basic features.
Would you suggest business managers not get a phone until they know
exactly what they are trying to achieve with it? Would you say, for
example, I don’t think you need a phone until you know what the
topic of every call you are going to make is?
No. You would say, “If it’s not going to cost you but $5 a month, or
it’s free, get a phone and call up a friend and see what it’s like and
who knows, someone may want to call you one day and you’ll have a phone
number and you’ll know how to pick up the receiver and answer the phone
by saying, “hello,” and then you can have a conversation.”
Okay. You catch my drift.
Until you set up a blog, you’ll never understand why you should blog.
If you don’t set up a blog, you can’t join in the conversation.
Being able to join in the conversation one day is what you should be trying to achieve.