Corporate PR disintermediation real-time case study:
the post press release era* when corporate
communications is “usurped” by those who can carry on conversations;
ripped from the hands of those who draft inverted pyramid corporate
statements filled with
self-congratulatory phrases no one can understand anyway.
Here is our case-study of the morning, in real-time (or you can wait
for some stinkin’ seminar white paper a few months from now).
dismiss RSS as being too simple
(deja vu moment, here, as I flash back a decade when a Microsoft CEO
dismissed HTML as being too simple, okay, where was I).
2. The person
drawing a Microsoft paycheck who has the most blogosheric street
responds (with due respect, of course) to the quote attributed to his
boss’s, boss’s (snip some bosses) boss.
creator/defender of RSS says,
5. The creator/defender of RSS says,
“We’ll see…but blogger street cred guy is one cool dude.”
Lesson of the
morning: In the conversational media age, shared values and relationships
trump corporate hierarchy and
complex communication processes.
Update: Rick Segal disagrees and the Robert Scoble disagrees with him. (And creates — see my comments on his post — “The Scoble Law”: When there’s a conversation going on we should try to participate WHEN THE CONVERSATION IS HAPPENING!)
one of the seven readers of this weblog is in the business of press
release distribution, I predict the need for such services will never
go away (as long as publicly traded companies and the SEC