What Jon Friedman says: “I have a problem with a blogger who presents the view that Google is a “media” company.”
It can be confusing to those who want to declare any company that derives the largest portion of its revenue from advertising a “media company,” but it’s just not. Nor should they want to be. Google can make lots more money doing what it’s doing than any media company can.
They serve media companies and will pump hundreds of millions of dollars of revenues into the coffers of media companies this year, and, in some niche cases, compete with the media industry, but they are not a media company.
However, they can be categorized as a marketing-communication services company.
They can be categorized as a media services company.
They can be categorized as a technology company.
And some of their products can be classified “new media.”
But calling them a “media company” and comparing them to Time Warner is a mischaracterization of their business and displays a misunderstanding of what they do and what a media company does.