Is Google a media company?

Is Google a media company? The question got several answers at PaidContent.org. Even though some of my friends say it is, I still don’t think
Google is a media company — especially in the context of trying to
compare it to Time-Warner, which is the context in which the current
debate emerged.

But, I will agree to this: It owns some new
media properties. And so, therefore, I guess it can be compared to GE,
which describes itself to its shareholders as, “a diversified
technology, media and financial services company.” (A significant
difference: Google generates about $100 billiion less in annual
revenues than GE.)

  • Greg

    Yeah its an interesting debate. I have always thought that ever since Google launched the AdWords platform, thats when they began their transition into a media company. AdSense took them out of being exclusively in the search silo, and you know the rest of the story. I see them as a media company of the future. They now have a growing network of properties and products and are monetizing them successfully and effectively for their advertisers.