Philosophical marketing? At Newsweek, an interview with Honda’s U.S. chief engineer includes this exchange:
Does your research now show that people care about gas mileage?
If you are talking about large SUVs, yes, they are giving some lip service to fuel economy. But that is sort of a “here today, gone tomorrow”-type phenomenon. The point is not that customers demand it or don’t demand it, because that’s absolutely not the viewpoint of Honda. When you are a philosophy-driven company, you don’t ask the customer if they agree with your philosophy.
So much for conversations. They still make great cars.