Impatient punditry: At Clickz, Kevin Newcomb reports it may be a while before advertising dollars begin pouring into podcasters’ pockets.
Apple’s integration of podcasting into its iTunes software has propelled the grassroots movement into the mainstream, but marketers say there are challenges to overcome before ad dollars begin pouring into podcasters’ pockets.
So, let’s see. The mainstreaming of the “notion” of podcasting is less than a year old (That date is September 29, 2004). Apple’s integration of it into iTunes is 8-days old. At this pace, those dollars should be pouring in around Labor Day.