What Jason Fried said

What Jason Fried (of 37signals) said: (In an interview with Tom Peters) “…We like to say that our design is all about clarity—using just enough words to explain something, just enough design to make something look nice, but no more. We want to let the message and the content shine, and let the design fade to the background. Because it’s not really about the design so much as it’s about the message and the content.”