What newspapers (and magazines) can learn from Starbucks and Apple

What newspapers (and magazines) can learn from Starbucks and Apple: (Columnist William Powers in National Journal magazine)

“The companies that thrive in this economy are those that work hard to please the fetishists, by getting all the details right. Starbucks not only designs your coffee the way you want it, it gets it exactly right almost every time.”

I agree with the premise, but (and I’m a regular customer of both) think Apple and Starbucks also provide lessons of what not to be, also. Arrogant springs to mind.

  • kyle

    starbucks sucks peets is better. i like smaller Companies like apple and peets.