Pay to play

Pay to play: (From: Economist.com) “I’ve paid payola,” admits one music executive. “I couldn’t get through to the key radio stations, my band made difficult music and now they’re a household name.”

Observation: I say podcasting won’t officially be mainstream until it has its first payola scandal.

  • Danny

    It’s happened – Adam Curry paid Userland (prop. at the time Dave Winer) $10,000 for placement. It only became public because Adam was pissed about Atom (then known as Echo).

    http://radio.weblogs.com/0001014/2003/07/07.html#a4052

  • rex

    As my first “observation” was a joke, it’s somewhat hard for me to defend why the labored link to something that happened a lifetime ago does not constitute any type of podcasting payola scandal. However, if you have evidence that Dave has paid Adam to promote Dave’s singing on his Sirrius program, well, THAT might rise to the level of scandal.