Blogging the sudden end of a business: Closing a company is a sad, traumatic experience. (Trust me.) Paul Purdue is going through the experience now…and is using his blog to keep the customers of iFulfill.com informed during the days after he announced the company has shut down. His customers are using the comments as a forum to display their concern (and anger), but also to look for help in getting their merchandise to another fulfillment vendor. It’s not fun to look at, but is somewhat of a milestone in business blogging. It’s certainly something I’ve never seen before.