1.5 million reasons not to set up a fake product-hyping weblog

1.5 million reasons not to set up a fake product-hyping weblog: Sony used a fake critic to hype some dud movies and is now reimbursing movie-goers who joined a class-action lawsuit against the studio (don’t get me started on what this displays about the sad state of our litigious culture). This should be a forewarning to some product marketers who think it would be cool to set up a fake blog to hype their product. Even though I’m not an advocate of “rules for blogging,” I do believe in “common sense,” transparency and a belief that laws that apply to other aspects of society and life, apply also to blogging.

(via: IWantMedia.com)

  • Hudge

    $5 bucks per plaintiff. wow. That is such as appropriate verdict – think of the time and energy they put into this. Like the verdict in “QB VII” http://en.wikipedia.org/wiki/QB_VII except this is silliness. Surely the real newspaper the fake pundit worked for sued Sony also, for some real money. They at least would have had a real reason to do so.

  • Bingo Wentworth

    Isn’t it interseting how far big business will actually go