Switch off

Switch off: He’ll probably get sued for reporting
it, but Ryan Katz of
Think Secret says

Apple has switched its mind on launching a new mega TV ad campaign
featuring a new generation of Switchers — this time focusing on
individuals who’ve switched to a Mac because they first purchased an
iPod.

Katz reports there were tensions on the set between the director, Errol
Morris (who did the initial Switch ads) and Apple corporate types. Mega
dollars were spent getting 60 switchers to LA and putting 30 in front
of the camera. But once in front of the camera, there was no Ellen
Feiss
magic.

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