Flash – even people who read blogs don’t know what “trackbacks” are

Flash – even people who read blogs don’t know what “trackbacks” are: No, wait. It’s not that they don’t know what trackbacks are that people are getting all buzzy over this morning. It’s that they don’t use RSS feeds — and don’t even know exactly what they are. When I get time, I’ll link back to a post I made a week or so ago about why such research is utterly meaningless. In the mean time, let me tell you about the time in 1996 when I asked a group of 300 business owners to raise their hands if they had their e-mail addresses printed on their business card. Less than ten did. I guess from that research, I could have assumed that e-mail was not catching on with people who run businesses.

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