Auto giants pushing for product placement in advertising press

Auto giants pushing for product placement in advertising press: (From AdAge.com) “A controversy over the editorial coverage of a big advertiser’s rock band has further unscored the behind-the-scenes war raging over product placement in print magazines.”

Fortunately for the advertiser, the AdAge RSS feed of this story included another placement of the product — as did the story — thus providing a multiplier effect of the original placement.