RSS is underhyped: Since several people are pointing to this post that recaps the “research” revealing that RSS is used by only 11% of bloggers as an indication of it being “overhyped,” I responded to it in a comment there, rather than yet another post here. However, it makes me wonder what the response would be if you asked the users of Skype if they used VOIP? My point is not that one should be “investing in” RSS business schemes, however. No doubt, a tremendous amount of money will be lost on RSS investments (it took a lot of restraint not to add a link to that last comment). My point is that research taking a backward-looking “snapshot” of the awareness of three letters is meaningless in trying to understand how RSS will change the way in which we interact with information and with each other.
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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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