Lowering what bar?

Lowering what bar? Vogue is “allowing” Wal-mart to purchase ads (obnoxious registration required) in the magazine. The NY Post says, in doing so, the magazine has “lowered its bar” in who Vogue lets advertise in the magazine. (I won’t comment on the irony of the Post commenting on low bars.)

Quote:

“Indeed, just a few years ago, “the fashion bible” had a reputation for either turning away ads deemed too down-market or relegating them to the back pages to avoid drawing too much attention.”

Who makes this stuff up?

  • Staci D. Kramer

    My question: can most issues of Vogue even be sold at Wal-Mart. I’d think some of the content runs counter to “Wal-mart values”.

  • rex

    Good point, Staci. I think Vogue can be sold there as long as the covers are shielded.