Sinking in: Perhaps symbolic of the collective delay in responding to Katrina has been how Amazon.com has responded. Universally praised for turning over its front page to tsunami relief almost immediately, Amazon.com did not add a donation link of any size to its front page until three days after the hurricane. Today, six days after, the dominant position of the Amazon.com front page is finally devoted to Katrina relief. This is not a criticism of Amazon’s response, rather a curious observation of how there was an apparent initial disbelief by lots of people that an unprecedented tragedy of historic proportions was unfolding. (I’ll reserve my criticism for Apple, who has hyped the Mighty Mouse in the dominant position all week.)
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The blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
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