What did they expect him to do?

What did they expect him to do? (From WWD.com) “Four days after Jon Stewart laid a comic smackdown on four top editors during an event hosted by the Magazine Publishers of America, many industry voices were still grumbling that MPA had shelled out a quarter of a million dollars ($150,000 for Stewart, another $100,000 for the event, according to a source) only to have “The Daily Show” host question the relevance of print in front of a roomful of advertisers. ”

Perhaps they should have actually watched his show once or twice before inviting him over.

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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  • Hudge

    Surely they smelled the sulfur and brimstone on the contract…