First, let me say I am a big fan of advertising. Advertising — or something like it — is my life, okay. And advertising on personal weblogs is great and I have nothing against it. But generating revenue on this weblog from advertising is not what this blog is about. I am very precise in my description of this weblog over at the top of the right hand column: “rexblog.com is the personal weblog of Rex Hammock.”
Why I blog: This weblog is my place to have my part in a conversation. When someone calls me up on the phone, I don’t start out by saying, “this conversation is brought to you by the Capital One card.” When I’m having dinner with friends, I don’t say, “Before I answer that question, I’d like to say a word about the friendly folks at Walmart.”
This blog is merely my little part of a big conversation. It is not a media property. It doesn’t fit into any business plan. If this blog helps someone discover Hammock Publishing, that’s great. But that’s not its purpose, either.
That said, I do not think my approach is any better than the approach others take who carry ads on their personal blogs. My decision not to have ads here is not based on any principle or belief or ethical stance — indeed, I think it’s completely appropriate and fine for anyone to carry — or not carry — ads. I think blogs can have business models and can fit into business plans. I think advertising is a great business model for blogs.
Just not for the rexblog.