Don’t waste your time with this link-troll “research”: There’s a certain columnist for a tech trade publication who goes out of his way to generate incoming links to his column by blasting Apple users every few months. He’s apparently learned that nothing generates more incoming links than calling people who use Macs a bunch of fanatics.
It appears AdAge is taking a page from this book, and has apparently decided the next best link-magnet to bashing Mac fans is to create some faux-research project that is based on no scientific or statistical model, and then write a flame-trolling story claiming that some ridiculous amount of time is “wasted” by people reading time-wasting weblogs.
Hard and detailed data on blogging time is limited, so Ad Age’s analysis is a best-guess extrapolation done by reviewing blog-related surveys and data.
The Adage faux “research” does not conclude that blogs are a work-enhancing tool that allow people to gain knowledge, and thus, save time and add to a worker’s productivity. No, the columnist concludes that the big chunk of time spent reading a weblogs is wasted. Wasted. Again, this is from Advertising Age. As in advertising. Which reminds me of the old adage (pun intended) from a debated source that, “half of ones advertising budget is wasted, unfortunately, you don’t know which half it is.”
U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs.
Unfortunately, U.S. workers will waste the equivalent of several million years reading such misinformed crap about weblogs written by math-challenged reporters with little knowledge of how blogs are used in the workplace.