A smart blog advertising network

A smart blog advertising network: Speaking of Signal vs. Noise (see previous post), the 37 Signals guys, A List Apart and Coudal Partners have created an advertising network called The Deck.

As you would expect from some of the best web developers and designers around, they have some smart ideas about what will work in their space, including: only one 120×90 pixel ad per page, only five advertisers in one month’s rotation – four from the network, one retained by the host site, pay for placement – not click-through, and it’s about reaching specific influentials – not eyeballs.

Watch and learn.