Men and magazines

Men and magazines: (From Time Inc. research as reported by BusinessWeek): “Men aren’t rejecting magazines — but they’re drifting away from print.” Has this ever been done before: BusinessWeek doing a story based on Time Inc. research?

And what about the interview of Time Inc. CEO Ann Moore by Jon Fine?

Quote:

Women’s interest in reading did not fall this year….But “we continue to see you men distracted by other things,” she adds with a grin, as if I’m about to dash off to fire up a bunch of bottle rockets or spend hours, jaws clenched, blasting through HALO.

I’m very impressed with how much Ann can communicate to Jon with a grin!