What to do after you shoot the focus group

What to do after you shoot the focus group: Deep-pocketed marketers may be shooting their focus groups (see previous post), but they’ve got to do something with that focus-group-budget burning holes in those deep pockets. So, IBM is offering a blog searching tool it calls a “Public Image Monitoring Solution” that reportedly costs $100,000.

Of course, they could set up some RSS feeds deliverying a range of blog-search hacks, but that would be neither cheap nor obvious.

And always remember: Big marketers don’t like cheap, obvious answers.