The Wizard & Oz

The Wizard & Oz: When the
chief technology office of Microsoft
and Dave Winer start sending blog shout-outs to one-another, even a non-technical person like me has learned to take note.

Other than having to learn a new acronym (SSE, for simple sharing extension — of RSS), I think I get it after reading Ray Ozzie’s explanation of it. It’s sort of a Real Simple Synching solution. Writes Ray:

“There are many great item synchronization mechanisms out there (and at Microsoft), but we decided we’d never get short term network effects among products if we selected something complicated – even if it were powerful.   What we really longed for was “the RSS of synchronization” … something simple that would catch on very quickly.”

Note to Apple: This time, it’s okay to follow Microsoft’s lead. Please.