Cluetrain incarnate: Amazon.com is about to educate marketers on what wikis are and how their lives will never be the same. The addition of a “product wiki” on every Amazon product page will prove once and for all, markets are conversations. For the record, this isn’t Web 2.0. This is Cluetrain Manifesto, 1999. What a great time to be alive — if you make great products.
Ironically, I can’t get the product wikis to work (heaven help them if it doesn’t work for Mac users — surely that’s not the problem) and they don’t show up on every browser I’ve tested them on. I’ll be updating this post as I learn more about them. In addition to the screen shot on the left, here is a screen shot of the product wiki explanation on Amazon.com.
Update: By the way, for those who have been asking if wikis have a business model, here’s your answer. And, they also have a business disruption model, as well.