Arik Hesselhahl of BusinessWeek asks: “Will Apple push ‘Intel Inside’?“ There are tens of millions — perhaps hundreds of millions — of “co-op” advertising dollars sitting on the table if Steve Jobs includes that ubiquitous sound and visual logo in advertising when Mac starts using Intel chips. Will Apple take the money and play the Intel chime at the end of ads? Even the most casual Apple observer knows the answer to this question: No way will Steve Jobs play the chime. Absolutely, no way. The print ads may feature the chip and the TV spots may mention Intel, but anyone who’s followed Steve Jobs’ zen mastery of brand marketing would know there’s not a snowball’s chance you’ll ever hear that co-brand-fuzzying chime at the end of a Mac ad.
Technorati Tags: apple
Movable Type casting: This is Seed Magazine’s website: SeedMagazine.com. It’s running on Movable Type. I know, it doesn’t look anything like a blog. Here’s how how the developer did it. Impressive.
On the other hand, it hasn’t been a great day for the Movable Type folks.
Technorati Tags: blogging
Google to pay $1 billion for 5% of AOL: Someone smarter than me is going to have to explain why. Key quote from NYT::
“Google, which prides itself on the purity of its search results, agreed to give favored placement to content from AOL throughout its site, something it has never done before.”
The NYT reports that Time Warner Chairman Richard Parsons called Steve Ballmer this morning “to give him the news that the deal that Microsoft had so eagerly sought - and had thought it had won - was going to Google, which it sees as its most potent long-term rival.”
John Battelle, who wrote the book on Google (literally), says, if Google does, indeed give favored placement to AOL content, it will mean, “AOL will once again be the ramp over which a major company jumps the shark.”
(Or, as we may see on Monday when the market opens, Google perhaps has “top-ticked.”)
Technorati Tags: aol, google
Quote of the day: [Time Inc. CEO Ann Moore in an interview with Adage (reg. required)]: “We have 13,000 people here. After waiting patiently for a while, I de-layered Tuesday.”
Technorati Tags: magazines
Matt says publishers ask, “Where’s the revenue model?”: My answer: the same place it has always been. Matt McAlister has been blogging from the Syndicate conference and has a great post regarding the push-back cliche media people use to dismiss the freight train heading straight at them: “Where’s the business model?” Apparently, I’ve missed something because I can think of several billions of dollars of content that is “given away” by media companies each year as part of system that is recognized (at least the last time I checked) as a solid business model. And I’ll even skip the obvious broadcast TV model.
Let’s take, for example, the business-to-business publishing arena. While there are many subscription-based print magazines in the B-to-B world, the concept of a “controlled-circulation” magazine (translation: free) is an integral part of a well-tested, successful business model. In addition to advertising revenue, publishers of “free” magazines have learned how to “leverage” their print brand (and all of that free content) to derive revenues from a wide array of sources: conferences, trade shows, databases of statistical data, industry research, books, training material, (did I mention custom publishing?), etc.
I’m still perplexed when someone who heads a company that gives away magazines (and believe me, the printing, paper and distribution costs of a magazine aren’t free) can’t grasp the notion of how to make money giving away something for free.
Technorati Tags: B2B, magazines, publishing
