Arik Hesselhahl of BusinessWeek asks: “Will Apple push ‘Intel Inside’?“ There are tens of millions — perhaps hundreds of millions — of “co-op” advertising dollars sitting on the table if Steve Jobs includes that ubiquitous sound and visual logo in advertising when Mac starts using Intel chips. Will Apple take the money and play the Intel chime at the end of ads? Even the most casual Apple observer knows the answer to this question: No way will Steve Jobs play the chime. Absolutely, no way. The print ads may feature the chip and the TV spots may mention Intel, but anyone who’s followed Steve Jobs’ zen mastery of brand marketing would know there’s not a snowball’s chance you’ll ever hear that co-brand-fuzzying chime at the end of a Mac ad.
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