MORE ON TIME INC.: LOOK FOR CUTBACKS AND MAGAZINES SALES IN ’06

What Jon Fine says about Time Inc. in 2006: (On his BusinessWeek weblog, Fine on Media):

“Look for Time Inc. to prune its portfolio—that is, sell some titles—in 2006, judging from what I’m hearing inside and outside the company. In our conversation, Moore made the following point—which I’m paraphrasing, that making little magazines succeed require as much effort as making big magazines succeed. In other words: some of the mags within the Time4Media constellation of small and tightly-niched titles like TransWorld Skateboarding and Saltwater Sportsman? Might not be seeing them within Time Inc. for much longer.”

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Positive spin on transit strike days

Positive spin on transit strke days: From Khoi Vinh comes a “sunnyside of the street” take on the New York Transit strike.

Quote:

“Let me say there is a silver lining in this cloud: Manhattan, today, is less like its usual convergence of angry rivers of traffic, and more like a peaceful countryside of gentle streams of cars. It’s nice. And, to top it off, there are cones lining the major avenues running north and south along the length of the island — believe it or not, these are bike lanes, intended to let human beings get to and from without the aid of automakers or oil companies. I’ve always wanted to see cars sharing the city’s major thoroughfares with bicycle traffic.”

I was in New York during the 1980 transit strike and got caught in a torrential storm — one of those sideways-rain days. It was a Wednesday. I gave up on trying to walk to my downtown appointment and instead walked a block from where I was to the Times Square TKTS booth to see if I could buy a half-priced ticket to a Broadway show to get out of the rain (it was before Starbucks & wifi). I ended up seeing a matinee of a revival of West Side Story (starring Debbie Allen if Wikipedia is correct) and that night, saw Sweeny Tood (starring Angela Landsbury). So, during transit strikes, I think of Stephen Sondheim.

Update: Jeff Jarvis is not so sanguine, but he does point out that like during a blackout, “lots of blog posts will be born” during the transit strike.

>Banner ads on Google?

Banner ads on Google? In this NYT story, more details emerge surrounding the AOL-Google deal including a $300 million Google advertising credit AOL can use in various ways (on top of the $1 billion Google is paying for 5% of AOL). The credit can be used for text ads, and possibly for “various forms of graphical ads” Google is testing. This suggests that the types of banner ads Google already supports for other sites may soon be showing up on some of Google’s pages.

Buried deep in the story is this positive tidbit: “Lynn Fox, a Google spokeswoman, said that no deals Google was contemplating would allow its search results to favor a particular company.”

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Public Relations lesson of the day

Public Relations lesson of the day: A long time ago, I was in the public relations business. I can’t tell you how many times I advised a particular client to do exactly what Dave Winer is saying this morning:

“I don’t even read my bio, or articles about things I contributed to. It just gets me all riled up and there’s nothing I can do about it, so I don’t even look.”

Dave has a consistent platform, scripting.com, and he passionately writes there about his point-of-view. He writes there everyday on the events and topics — big and small — that matter to him. Because he does this, I don’t think he has to chase his story all over the web trying to correct those who feel the need to hijack, misinterpret and recast his story. (And for some reason, lots of people feel the need to do that.)

For me, there’s a peace-of-mind in knowing I have one place where I can tell my story the way I see it — even if it’s not that significant a story. Before blogging, we all had to depend on other people’s platforms to “interpret” our story. If you we’re doing something significant in your community or business, it was the “media” who told our story. If it was something significant to fewer folks, it was the “grapevine” who told our story.

When it comes to telling ones story, peace-of-mind for a teenager means having a Live Journal platform to explain her or his side of a breaking-up-with-my-boyfriend/girlfriend drama (I won’t embarrass anyone with a link). When it comes to telling ones story, peace-of-mind for a billionaire is having a weblog platform to present his side of an interview with the New York Times. When it comes to ones stories, peace-of-mind is knowing there is at least one place where you don’t have to watch others misinterpret your story, bend your story, mock your story.

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