Public Relations lesson of the day: A long time ago, I was in the public relations business. I can’t tell you how many times I advised a particular client to do exactly what Dave Winer is saying this morning:
“I don’t even read my bio, or articles about things I contributed to. It just gets me all riled up and there’s nothing I can do about it, so I don’t even look.”
Dave has a consistent platform, scripting.com, and he passionately writes there about his point-of-view. He writes there everyday on the events and topics — big and small — that matter to him. Because he does this, I don’t think he has to chase his story all over the web trying to correct those who feel the need to hijack, misinterpret and recast his story. (And for some reason, lots of people feel the need to do that.)
For me, there’s a peace-of-mind in knowing I have one place where I can tell my story the way I see it — even if it’s not that significant a story. Before blogging, we all had to depend on other people’s platforms to “interpret” our story. If you we’re doing something significant in your community or business, it was the “media” who told our story. If it was something significant to fewer folks, it was the “grapevine” who told our story.
When it comes to telling ones story, peace-of-mind for a teenager means having a Live Journal platform to explain her or his side of a breaking-up-with-my-boyfriend/girlfriend drama (I won’t embarrass anyone with a link). When it comes to telling ones story, peace-of-mind for a billionaire is having a weblog platform to present his side of an interview with the New York Times. When it comes to ones stories, peace-of-mind is knowing there is at least one place where you don’t have to watch others misinterpret your story, bend your story, mock your story.