MORE ON TIME INC.: LOOK FOR CUTBACKS AND MAGAZINES SALES IN ’06

What Jon Fine says about Time Inc. in 2006: (On his BusinessWeek weblog, Fine on Media):

“Look for Time Inc. to prune its portfolio—that is, sell some titles—in 2006, judging from what I’m hearing inside and outside the company. In our conversation, Moore made the following point—which I’m paraphrasing, that making little magazines succeed require as much effort as making big magazines succeed. In other words: some of the mags within the Time4Media constellation of small and tightly-niched titles like TransWorld Skateboarding and Saltwater Sportsman? Might not be seeing them within Time Inc. for much longer.”

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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