The speed of press release

The speed of press release: I am not one of those who say “the press release is dead.” I do think the role of the press release has changed radically. And, frankly, I’m not sure if press releases were ever what those who issue them believe them to be (something the press will actually use) or as bad as those who receive them believe them to be (something that is not news because every other media outlet has the same information). Press releases have become a legal document for publicly traded companies: something that must be issued to codify an announcement. Something like a “legal notice.” Perhaps this is the reason they sound like they are written by lawyers instead of by someone who can actually communicate.

I say all this because I just saw where Staci at PaidContent.org posted a link to TimeWarner’s official press release regarding the Google – AOL deal. It was just issued yesterday. Didn’t this happen (in blog time) months ago? Or maybe it was just last week and seems like months ago. It’s strange to see that it is just now be “press released.”

  • Shawn Lea

    It took that long for the legal counsel, corporate offices and communications VPs of both groups to agree on the wording – and decide who’s name should come first. I’m guessing it spent the most time with legal counsel because of the special “Caution Concerning Forward-Looking Statements.”

    I’ve never seen FOUR subheadings before, so that’s my best guess. Are they bullet points or subheadings anyway? Sholdn’t there be bullet points if they are bullet points?

    I was more surprised that Google put the same press release up on their corporate site: http://www.google.com/press/pressrel/twaol_expanded.html

    I thought for sure the Google version would be shorter (and sweeter).