Strange thing, we Mac users are. As I’ve said here before, I purchased my first Mac in April, 1984, and have purchased hundreds since then. Everyone who works at Hammock Publishing (except for one) has at least one Mac they use for work and all who have been there over a year own an iPod. (I am happy for people to have iTunes on their work computers, but our backup system does not include backing up their personal files.)
Mac people, listen up: Don’t blame the customer when something Apple does screws up. Apple has decided to go into the consumer electronics business with the iPod/iTunes line. The 27 million iPods out there aren’t all owned by people who know what the word “backup” means, so don’t call someone stupid because they don’t have a disaster recovery plan for their iPod. If they purchase music that must be played on one of five devices that Apple “authorizes,” then the relationship between Apple and the listener does not end at the time of purchase. As long as I can only play that music on a device Apple controls via authorization, Apple should be responsible for enabling me to continue enjoying it if a device they own “eats” it.
How hard is it to understand that Apple added DRM and the whole “authorization” gimmick to convince the record labels that it’s okay to distribute music through the iTunes distribution channel? My advice (and that’s all it is) was for those who choose to purchase music from the iTunes Store to do that thing which Apple makes it easy for you to do: Burn the music to a CD that will strip out both the DRM and the requirement to play the tune on an Apple-authorized device.