“Once we’ve got this list in pretty good shape, we plan to add share price data to create a Business Blogging Index, comparing the stock performance of companies that blog with those that don’t.”
Note: I’m trying to rack my brain to think of another magazine that has used a wiki for a special feature. I can think of a magazine publishing company that has set up a wiki (okay, here’s the wiki and here’s the company), but I can’t think of another wiki with a magazine brand attached to it. I’m sure there are some, but I haven’t run across them. Also, another side note: I think it’s a first for a magazine owned by one media company (Wired, Condé Nast) to have a feature carrying the brand of another magazine owned by another media company (Fortune, Time Inc.). That’s very Magazine 2.0.