Stephen Baker asks

Stephen Baker asks: If a magazine is cutting staffers, can it afford to increase blogging? Great question that, no doubt, will be one of 2006′ most asked questions around magazine publishing companies.
Quote:

“I hear threads of this debate at BusinessWeek: Just three weeks ago we had layoffs, and yet our blogging contingent continues to grow. One line of thinking asks, Why does a magazine need more than one blog?

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