Font police

Posted on Monday, January 2, 2006 by Rex Hammock

Font police: I don’t know about you, but I sleep better at night knowing there are people out there looking for inappropriate use of Helvetica type.

Update: Fontgate? (Thanks, Hugh) Also, in the original NY Times article, the following quote is included:

“I thought they did a really good job with the type in (King Kong) – making the signs and printed things really authentic.”

Huh? Can you use “authentic” to describe anything about King Kong? If so, I saw King Kong last night and was impressed by how really authentic the giant ape vs. dinosaur fight was. I also thought it was really authentic what Naomi Watts was wearing in the middle of a snow storm.

(via: Coudal Partners and MediaBistro)

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About Rex Hammock

Founder/ceo of Hammock Inc., the content marketing and custom media services company based in Nashville, Tenn.
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  • Hugh

    What makes this more interesting is that the NY Times reporter can’t tell the difference between Helvetica and Azkidenz, and is too lazy to perform real research. See http://www.marksimonson.com/article/145/

  • Hudge

    I just got back from seeing King Kong, and thought parts of it were hysterically funny, such as Naomi Watts enduring prolonged and repeated whiplash trauma (not to mention running, falling and being carried through the jungle), without a smudge on her face, bruise on her body or laceration to her lovely face. Until sensitive writer dude shows up to rescue her and she gets a cut on her forehead. Or Kong getting bitten by several T-Rexes and wow, no blood. The scale seemed to shift now and then, too, sometimes he was bigger or smaller relative to his surroundings. And you are right, Rex – she should never have been wearing white dress and heels in winter.