Oops: Double posted.

What Doc said: In pointing to news about an outrageous demand by Bell South, Doc Searls reminds us why the word “consumer” is not the right one to describe who we are:

“We don’t just consume broadband. We use it. We pay for it (meaning we’re customers) More importanly, we now also produce on it. All of blogging is production, not consumption. So is everything you see on the Web….I’m not playing word policeman when I bust people for using the word “consumer”. I’m plaing economist.”

Insanely great? or merely insane: Maybe it’s appropriate that Steve Jobs will end up being the biggest shareholder of Disney because something about his cult following is just plain Goofy.

Technorati Tags: apple

Great moments in traditional advertising that turned viral: How remarkable does a television commercial need to be before bloggers start pointing to it and everyone you know starts sending you emails that link to it? Well, this Honda ad from the UK is the first one I can ever recall linking to (after the flash is loaded, click “View Civic” to see the ad). I’ll predict one thing: this commercial is better than any ad that will air during the Super Bowl. (Sidenote: The ad and a “making of the ad” video are available for download as mp4 files which the site describes as a “video podcast”)

Technorati Tags: advertising