The future of ‘media design’: Except for using the word “consumers” (I read, view, listen to, etc. media, I do not consume it), here’s a great quote from an article in MediaPost:
“The biggest mistake the media industry and Madison Avenue make when they think about media design…is looking at the experience through their own eyes, as opposed to consumers.”
(via: MIT Advertising Lab weblog)
Technorati Tags: advertising, design




January 29th, 2006 at 12:21 pm
Here, here…what’s scary though is that when I consult against this, many firms will dismiss the ‘consumer’ with a statement such as ‘like they know what they need’
January 29th, 2006 at 3:17 pm
Josh: Oh the stories I could tell.