The future of ‘media design

The future of ‘media design’: Except for using the word “consumers” (I read, view, listen to, etc. media, I do not consume it), here’s a great quote from an article in MediaPost:

“The biggest mistake the media industry and Madison Avenue make when they think about media design…is looking at the experience through their own eyes, as opposed to consumers.”

(via: MIT Advertising Lab weblog)

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  • Josh Hallett

    Here, here…what’s scary though is that when I consult against this, many firms will dismiss the ‘consumer’ with a statement such as ‘like they know what they need’

  • rex

    Josh: Oh the stories I could tell.