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The future of ‘media design’: Except for using the word “consumers” (I read, view, listen to, etc. media, I do not consume it), here’s a great quote from an article in MediaPost: “The biggest mistake the media industry and Madison Avenue make when they think about media design…is looking at the experience through their own eyes, as opposed to consumers.” (via: MIT Advertising Lab weblog) Technorati Tags: advertising, design Time posted: 11:12 am on Sunday, January 29th, 2006 2 Responses to “The future of ‘media design” |
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January 29th, 2006 at 12:21 pm
Here, here…what’s scary though is that when I consult against this, many firms will dismiss the ‘consumer’ with a statement such as ‘like they know what they need’
January 29th, 2006 at 3:17 pm
Josh: Oh the stories I could tell.