The price of Demo’ing: One of the most pointed to posts on this weblog is this one from last year about this time, when I said, “The reason you’ve heard of podcasting is because no one first ‘demo’d’ it at a conference and no corporate marketers were involved.” I was referring to a conference that once again is taking place now and that Mike Arrington is covering.
“70 companies gather at a hotel in Phoenix, Arizona to compete head on for our attention. $15,000 buys you 5 minutes in front of 700 people.”
I hadn’t heard that $15,000 price-tag for Demo’ing before. According to the Demo website, the price is going up to $18,500 for the next one. Is it worth it? I guess you need to take a look at the list of past Demo’ing companies. How many of the products got funding? How many of the products are still around?
Speaking of Michael’s round-up. I actually use one of the online things that Michael reports on today. I’ve been using Kaboodle consistently since last October — and I think I’ve mentioned it on the rexblog before (sorry, I can’t link back now, as I’m watching the Duke-UNC basketball game and while I can type and watch TV at the same time, I can’t watch TV and Google simultaneously). On one level, Kaboodle is a bookmarking service. However, it has an attractive user interface and offers a compelling way to organize and present links to websites. I use it to record “hacks” I run across and want to remember. I mainly do it for myself — I just noticed that I haven’t even added it to my “related weblogs” blogroll — not as a “networking” activity. But today, they added the “tell about yourself” feature. If they offered a “pro” version (without ads), I’d probably opt for it.
I still prefer del.icio.us/rexblog as a link blog and am a big fan of the hacks one can do with a del.icio.us RSS feed, but my eyes have been opened by Kaboodle to how compelling a nicely presented and organized and labeled list of links can be.
Disclosure: I don’t know anyone at Kaboodle and, frankly, I can’t remember why I ever set up the account. I hope they got their $15,000-worth today.
Technorati Tags: kaboodle