Nothing is “new” but the cliche

Nothing is “new” but the cliche: I consider Jeff Jarvis a friend and am a fan of Seth Godin and read Inc. Magazine, but I must respectfully disagree with the notion that “small is the new big.” What’s new about it? Small has always been big. When has innovation, job creation, or economic growth not been fueled by small businesses or passionate individuals? Even media innovations have historically been “small.” Granted, the web changes everything and I am a passionate evangelist for conversational media of all forms, but I see these as a continuation of something that has always been reality for those of us who live in small places, work in small businesses, and create small media.

(Disclosure: When not maintaining this small blog, I am editor and publisher of a magazine that goes to 500,000 small business owners who have no idea they are so trendy.)

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  • Shawn Lea

    I agree with you that small has always been big. But I think the point is generally that at one time, you just stayed small until you could get big. Everyone wanted to be the next Wal-Mart or Best Buy or Olive Garden. Now, there seems to be a realization – with a niche-loving market – that you can be really good at one thing and it’s OK. You don’t have to try to be Wal-Mart. You can be really good at just making eclairs and still make a go of it (and the Web has made a lot of this specialization economically feasible).