John Jantsch: (From Duct Tape Marketing Weblog) “Forget about the technology and make it easy for people to subscribe in a manner they already understand. Now, having said that, I’m not saying that you can’t cater to the “cutting edge tech crowd,” you can, but make sure that you also cater to the AOL, MSN, MyYahoo and “can’t you just send me an email” crowd.”

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