Your value to a newspaper: Rafat Ali links to a story (that requires a registration so I’ll just link to PaidContent.org) that quotes “consultant Vin Crosbie,” claiming that “print editions of American newspapers earn between $500 and $900 per consumer a year from a combination of direct circulation revenues and indirect revenues from advertising.” While, no doubt, the term “earn” is incorrect (consultants must suffer from reporters’ confusion between “earnings” and “revenues”), however, I’d like to go on record as saying no daily newspaper has ever treated me as if I were responsible for between $500 and $900 of their revenues per year. I wonder if any newspaper reporter in America knows that each reader is worth almost $1,000 a year in revenues to his or her newspaper?
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