Your value to a newspaper

Your value to a newspaper: Rafat Ali links to a story (that requires a registration so I’ll just link to PaidContent.org) that quotes “consultant Vin Crosbie,” claiming that “print editions of American newspapers earn between $500 and $900 per consumer a year from a combination of direct circulation revenues and indirect revenues from advertising.” While, no doubt, the term “earn” is incorrect (consultants must suffer from reporters’ confusion between “earnings” and “revenues”), however, I’d like to go on record as saying no daily newspaper has ever treated me as if I were responsible for between $500 and $900 of their revenues per year. I wonder if any newspaper reporter in America knows that each reader is worth almost $1,000 a year in revenues to his or her newspaper?

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  • Hudge

    I worked for a small newspaper (owned by a family-held chain of such papers) whose local publisher made it clear that reporters were listed on the cost side of the balance sheet. If he saw us as avtualy responsible for bringing in revenue, he never let on. The ad sales people were the real stars of the outfit, and the pressroom guys were next in line for good treatment and schmoozing.

    He was a piece of work. The paper was quite profitable, and he saw it as his personal tool to reward his buddies and clobber his enemies. This was back in the day of halftones, and I once watched him take a pencil and darken the face of a state representative whom he had fallen out with, before he’d let them plate the page. It ran that way, too, as though a shadow had fallen across just that one guy.

  • lcreekmo

    That is an awesome story.