Buying a couple of 30-second spots on the Oscars

Buying a couple of 30-second spots on the Oscars: $3,400,000. Getting lots of bloggers to link to your promotional website: Priceless. Mastercard is mastering the possibilities of participatory marketing by letting customers in on some DIY commercials.

Technorati Tags:

2 thoughts on “Buying a couple of 30-second spots on the Oscars

Comments are closed.