Buying a couple of 30-second spots on the Oscars

Buying a couple of 30-second spots on the Oscars: $3,400,000. Getting lots of bloggers to link to your promotional website: Priceless. Mastercard is mastering the possibilities of participatory marketing by letting customers in on some DIY commercials.

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  • Cole

    Ummmm, I don’t think that link works…

  • rex

    Thanks, Cole. Fixed.