The essence of small business: (Required reading from this week’s “My Turn” column in Newsweek, an essay titled, “Life Didn’t Pass Me By, It Stopped In for Gas.”
“The rewards of this kind of life tip the scales to the side of personal growth rather than expanding net worth….To run a small retail business is to be on the front lines of American life, and the lessons are there for the taking, if you’re interested….What is lost when the person who waits on you doesn’t know your name? Is there nothing more to consumerism than just acquiring? Do speed and price trump a vanishing standard of personal service?
I mean it. Required!
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